International Tennis Federation
The Davis Cup generates a significant commercial value for the ITF and for participating nations, worth around $50 million in 2008. But its economic impact is much larger, around $180 million of GDP in the same year.
That economic impact is in the range of other global sporting events, perhaps towards the low end of the spectrum. But the value for money offered by the Davis Cup is high, especially for smaller host nations whose opportunities for hosting major global sporting events can otherwise be rare.
In terms of value for money, the Davis Cup in its current format is comparable to the Ryder Cup, and far ahead of events like the Olympics.
A key part of that value is in the opportunity the Davis Cup presents for small cities to boost their brand and their transport, tourism and sporting infrastructure, with potentially long-lasting effects on the local economy.
‹ Back
Monetary Policy Forum
Chart of the week
Newsletters
