A few weeks ago we asked whether it was time to buy equities (see here) the reason being that one of the most popular equity buy-sell indicators, the ratio of the yield on a government bond and the equity dividend yield, was saying that it was a very good time to sell government bonds and buy equities. Luckily, we also said that we thought that this message should be ignored!
Now, another old market maxim is indicating that the time is right: Lord Rothschild's oft-quoted remark that one should buy on the sound of cannons, and sell to the sound of trumpets. Originally a reference to shooting wars, it has since come to be used as a guide to trading stocks in relation to recessions. The sound of cannons being the start of the recession. Last week, we received confirmation that the UK recession has started. Our long-standing view has been that the US recession actually began in the final quarter of 2007, a point partially masked by the fiscal stimulus package, until this week's data signalled that the US recession is back on. With the euro area and Japan unlikely to be too far behind, we have cannons to left and cannons to the right, would it be foolish or wise to go riding through the valley of equities?
The short answer is, it depends on the nature of the recession now unfolding. As we show in the sections below, a deep recession would imply waiting; whereas a shallow but drawn-out recession would suggest that now might be the right time to start building a position. However, there is a potential caveat emptor: past recessions which have been associated with prolonged periods of deleveraging, e.g. Japan in the 1990s and the Great Depression, have also been associated with sustained weakness in share prices for much longer periods of time than regular recessions. Much of this boils down to one question: has the unprecedented rise in equity prices since the early 1980s been justified? If the answer is yes, then there is no reason to expect these measures to move back to post-war average levels. But if the answer is no, because the boom since the early 1980s has been dependent on increasingly cheaper credit as inflation and hence nominal rates have fallen, then the current bout of deleveraging could pose a significant risk to equity prices.
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