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Buy the dip?

27 June 2025|

There is an outbreak of war (trade or real): buy the dip. Financial scandal uncovered at a health insurance company: buy the dip. An expensively valued meme stock misses earnings: buy the dip. No matter the catalyst, I have a friend who will always justify his plans to buy the dip (BTD), while encouraging me to do the same. I’ve been receiving similar advice for many years. During 2009, my Money & Banking professor told us that it was a generational opportunity to buy equities. His view, which turned out to be correct, was that most blue chip companies wouldn’t go bust, and that it was a good time to be greedy. It’s been a good time to be greedy ever since. Throughout my adult life, economic shocks have been met with forceful policy responses. No wonder that a generation of retail traders, who frequent the likes of r/wallstreetbets, lean into volatility rather than away from it.

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