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A sideways look at economics

Bird, plane, or box office flop?

1 August 2025|

A couple of weeks ago I found myself with a free day in New York. I did the usual touristy things — Empire State, Central Park, Broadway show… However, one thing in particular stuck with me — as I was walking along Seventh Avenue, I found myself confronted by not one but nine billboards, all advertising the new Superman film. Each was strapped to the side of the same building. Now, Times Square is famed for its excessive advertising, but this seemed to be taking things a little too far... Before I go any further, I’ll acknowledge that I’m not a film industry expert. I also want to reassure readers that this week’s blog post will not include any spoilers

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