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A sideways look at economics

It’s the journey, not the destination

25 July 2025|

Some readers will be familiar with our recent study on the economics of different ways to decarbonise aviation. One option we didn’t explore was not flying where an alternative mode of transport to get to your destination exists. My wife and I put this option to the test on this year's family summer trip from London to Lithuania (where I am writing from now). With two kids. Ages 1 and 4. In an EV. Was it worth it?

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