Secret Santa is coming to Fathom
In the classic 1924 cornerstone of modern social science, The Gift, the French sociologist Marcel Mauss formally distinguished for the first time a gift from other types of consumer behaviour to which they are inexorably linked. Economic theory says that a good should bring utility to a consumer and have an intrinsic value that can be used as a means of exchange. Mauss argued that a gift adds reciprocity as an important third social dimension. Gifts provide a link between