Budgets and burpees
It’s that time of the year again, the time to make New Year’s resolutions. Social media are full of marketing campaigns along the lines of “new year, new me”, and they seem to be working – 18 out of the 20 busiest days at the gym in 2022 and 2023 were in January and February, according to one study.[1] Let’s take a closer look at these New Year’s resolutions, whether they succeed in changing our behaviour, and their effects on