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Thank Fathom it’s Friday

A sideways look at economics

How to write TFiF (when you don’t have time)

21 November 2025|

At its core, the subject of economics is about how best to use scarce resources. So, when I discovered my name on the roster to write the company blog Thank Fathom It’s Friday (TFIF) earlier this week, I immediately knew that I needed to practise what I preach, and find the time to write a decent TFIF, even though I knew that I had very little time to do so. In the end the solution was obvious: write a TFIF about how to write TFIF. Option 1: use ChatGPT. Not cool. Nobody wants to read an AI-generated blogpost about economics, trying to be funny. Option 2: TFIF ends here. Tempting – not least because less is sometimes more and readers’ time is precious. We both have an incentive for me to cut this short. Option 3: do something you were going to do anyway. Whatever I ended up writing about this week, the one thing I knew I would have to

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